One post tagged with "Content Automation"

Instagram Reels have become a primary discovery mechanism for new audiences. For creators and businesses, the pressure to produce and post "daily Reels" can lead to burnout.

Fortunately, the Instagram Content Publishing API allows you to automate the posting of Reels, giving you back hours of your week.

How the Instagram Reels API Works​

The API allows professional accounts (Business or Creator) to:

• Upload Video Container: Provide a URL to a video file.
• Check Status: Wait for Instagram to process the video.
• Publish: Finalize the post with a caption and hashtags.

The XenonFlare Advantage​

Instagram requires the video to be hosted on a public URL for them to "fetch" it. XenonFlare is the perfect partner for this, providing stable, high-performance URLs that Instagram can reliably access.

Step 1: Upload to XenonFlare​

curl -X POST https://api.xenonflare.com/upload \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -F "file=@/path/to/reels-video.mp4"

Step 2: Create a Media Container on Instagram​

Submit the XenonFlare URL to the Instagram API:

import requests

ig_user_id = "YOUR_IG_USER_ID"
access_token = "YOUR_ACCESS_TOKEN"
video_url = "https://cdn.xenonflare.com/v/your-video.mp4"

url = f"https://graph.facebook.com/v18.0/{ig_user_id}/media"
payload = {
    'media_type': 'REELS',
    'video_url': video_url,
    'caption': 'Check out our latest Reel! #automation #growth',
    'access_token': access_token
}

response = requests.post(url, data=payload)
container_id = response.json().get('id')

Step 3: Publish the Reel​

After a few seconds of processing, publish it:

publish_url = f"https://graph.facebook.com/v18.0/{ig_user_id}/media_publish"
publish_payload = {
    'creation_id': container_id,
    'access_token': access_token
}
requests.post(publish_url, data=publish_payload)

Scaling Your Strategy​

With this setup, you can:

• Batch Content: Schedule a month's worth of Reels in minutes.
• Cross-Post: Automatically mirror your TikTok videos to Instagram Reels.
• Data-Driven: Use automation to test different hashtags and posting times.

Conclusion​

Automating Instagram Reels is no longer a luxury—it’s a necessity for staying competitive. By leveraging XenonFlare for hosting and the Instagram API for publishing, you can scale your reach while focusing on what matters: the content itself.

Ready to grow your Instagram? Check out our Pricing to find the perfect automation plan, or Register for free today!