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Automating LinkedIn Video Content for Thought Leadership

· 2 min read
XenonFlare Team
XenonFlare Team
Content Creators

LinkedIn is the premier platform for professional networking and B2B marketing. While text posts are common, video content on LinkedIn generates significantly higher engagement and "stickiness."

In this guide, we'll show you how to automate your LinkedIn video strategy using the LinkedIn Marketing Developer Platform and XenonFlare.

Why LinkedIn Video?​

B2B buyers are 5x more likely to engage with video than any other type of content on LinkedIn. Automation allows you to:

  • Maintain a consistent presence without daily manual effort.
  • Share tutorials, product updates, and thought leadership at scale.
  • Integrate with your existing CRM or content management system.

The Automation Workflow​

1. Centralize Assets in XenonFlare​

Start by uploading your professional videos to XenonFlare. Our API makes it easy to manage your library and retrieve direct URLs for sharing.

# Get your video URL from XenonFlare
curl -H "Authorization: Bearer YOUR_API_KEY" https://api.xenonflare.com/videos/your-id

2. Register Media on LinkedIn​

LinkedIn requires a multi-step process for video:

  1. Register Upload: Inform LinkedIn you're about to upload a video.
  2. Upload Part: Send the video file (from XenonFlare) to the provided upload URL.
  3. Create Post: Once processed, create the actual share/post referencing the mediaAsset.

3. Orchestrating with n8n​

Using n8n, you can create a workflow that:

  • Triggers when a new video is ready (e.g., in a Google Drive folder or XenonFlare).
  • Handles the LinkedIn API handshake.
  • Posts the video with a tailored professional caption.

Best Practices for LinkedIn Automation​

  • Quality over Quantity: Ensure your automated videos provide real value.
  • Engagement: Automation handles the posting, but make sure to manually reply to comments to build relationships.
  • Analytics: Use the LinkedIn API to pull engagement metrics back into your dashboard.

Conclusion​

Automated LinkedIn video posting is a powerful way to build brand authority without the overhead of manual management. XenonFlare ensures your videos are served reliably every time.

Want to level up your B2B marketing? View our Pricing to find the right plan for your team, or Register now to start building!